Olive
I wrote and directed Olive's brand introduction film and tutorial content. I also created and wrote the weekly Olive Press newsletter, plus the paid search, landing pages and blog.
- Client
- Olive
- Role
- Writer & Director
- Year
- 2021
- Discipline
- Film & Video, Copywriting
“Where fin meets tech.”
The intro film was built to earn credibility with retail investors. Since production, it’s been continually cut down and reused across campaigns and marketing initiatives. The tutorial series made the product feel approachable and ran on the website, YouTube and social.
Olive Press was a weekly newsletter I conceptualized, developed and wrote every single week.