Creative direction that is out of this world
- Saatchi & Saatchi
- Havas Health Plus
- Eversana InTouch
- MH-1
- Pfizer
- VRAYLAR
- MAVYRET
- DUPIXENT
- NEMLUVIO
- &Collar
- GT Anywhere
- Cache
- Olive
- Reset
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Creative Director
I started out as a copywriter, chasing the one line that makes everything else click. That chase took me through some of the best agencies in the world, Saatchi & Saatchi among them, writing for some of the biggest brands there are.
Somewhere along the way the line stopped being enough. Now I work as a creative director, shaping the whole picture: the idea, the look, the film and the team that brings it to life.
written by Drew Ragosta directed by Drew Ragostafeaturing work for Pfizer · VRAYLAR · DUPIXENT · NEMLUVIO · &Collar · GT Anywhere · Cache
Now showing: selected work 2021—2026 ↓“Now Showing”
Joseph the Lonely Wyvern
A wordless animated short about an artist who refuses to shrink himself to fit in. I wrote the story and screenplay, built the shot list and designed the character by hand, then used AI to generate the visuals and animation.
Agency credits
Where I learned the craft, in order of billing.
Saatchi & Saatchi
Senior Copywriter
Lead writer on Pfizer's ASHP convention wall and VRAYLAR's VA access launch. Social for MAVYRET.
Havas Health Plus
Copywriter
Wrote “even the untold ones,” the line that ran across DUPIXENT's Eczema Awareness Month campaign.
Eversana InTouch
Senior Copywriter
Core creative team on the launch of NEMLUVIO, Galderma's first biologic. Lead writer on the atopic dermatitis HCP site.
MH-1
Creative Director
Led creative for &Collar and GT Anywhere, from brand voice and identity to paid social.
Lines that stuck
Before I directed anything, I wrote the line.
“Every story counts: even the untold ones.”
DUPIXENT · Havas Health Plus
Eczema Awareness Month. Four words that ended up on every piece, down to the pins. See the work
“When it comes to patients, every little thing matters.”
Pfizer Hospital · Saatchi & Saatchi
Interactive convention wall, ASHP. See the work
“Pit stains have no place here.”
&Collar · MH-1
Paid social for shirts that refuse to wrinkle, stain or sweat through. See the work
“Helping serve those who served us.”
VRAYLAR · Saatchi & Saatchi
Access announcement for HCPs treating veterans. See the work
“Tap into financial wellness.”
Reset
Brand slogan for an earned-wage-access startup. See the work
What I bring
A writer's instincts with a director's eye, across campaigns, brands and film.
- Creative Direction
Leading concepts, teams and campaigns from the brief to the last export.
- Brand Voice
Finding how a brand should sound, then writing the rules so everyone else can too.
- Copy & Scripts
Still my first language. Headlines, scripts, sites, emails, slogans that stick.
- Film & Video
Writing and directing, from live-action brand films to animated shorts.
- AI Production
Previs, pitch films and character pipelines that move faster than a storyboard.
- Illustration & Animation
For when the idea needs to be drawn before it can be sold.
About
The short version.
Still a surf dude with an English degree.
I came up as a copywriter in health advertising. As a senior copywriter at Saatchi & Saatchi, I was lead writer on Pfizer and VRAYLAR work and wrote social for MAVYRET. I've also written at Havas Health Plus and Eversana InTouch, and for fintech startups and direct-to-consumer brands.
Along the way I kept picking up more of the job: the camera, the pencil and, eventually, the whole brief. As a creative director at MH-1, I've led &Collar and GT Anywhere, and I write and direct films, including AI-assisted shorts like Joseph the Lonely Wyvern.
- Occupation
- Creative director
- Agency credits
- Saatchi & Saatchi, Havas Health Plus, Eversana InTouch, MH-1
- Specialties
- Brand voice, campaigns, film, AI production
- Sidelines
- Comics, illustration, animation
- Distinguishing marks
- A surfboard and an English degree