VRAYLAR
An access-focused announcement card for HCPs who treat major depressive disorder and bipolar I depression, plus a mechanism-of-action leave-behind doctors use with patients.
- Client
- VRAYLAR
- Agency
- Saatchi & Saatchi
- Role
- Senior Copywriter · Lead Writer
- Year
- 2024
- Discipline
- Copywriting
“Helping serve those who served us.”
Helping combat veterans adjust back to everyday life presents real challenges. VRAYLAR offers affordable pricing to the US Department of Veterans Affairs and is the #1 adjunctive antipsychotic within the VA. As a senior copywriter at Saatchi & Saatchi, I was lead writer on the announcement card.
Explaining how an antidepressant therapy works can be hard for doctors, so our team also made a leave-behind that walks patients through the VRAYLAR mechanism of action.